Lumina: Keep Track of Everything Your Team is Working On in One Place
Product
Lumina Portal
Primary end user
Leadership and management
Project Goal
Redesigning the experience to boost user adoption.
Secondary end user
Administrators
Client
Vale S.A. is a multinational corporation engaged in metals and mining.
Timeline
9 months
Discover how Lumina works and see it in action!
Context
What is Lumina?
Lumina is an all-in-one tool for managing strategic and operational projects, providing real-time updates to leadership, management and administrators.
The Problem
After MVP1 Action Register (Lumina) launched in Canada, key stakeholders were happy with the tool, but user adoption didn’t meet expectations. The focus had been mainly on business needs, missing the crucial understanding of users. That’s when I came on board to tackle this gap, realizing we needed to dive deeper into user needs to boost adoption and ensure the platform’s success.
IMPACT
In just six months, we successfully increased user adoption from zero to 3,000, paving the way for partnerships in Brazil and the UK, and demonstrating the transformative impact of a user-centered approach.
Quality Impact:
Increased
User adoption
In just six months, we successfully increased user adoption from zero to 3,000.
Increased
Tasks accountability
Enhanced visibility and accountability for tasks across teams have significantly improved operational efficiency and collaboration.
Quantity Impact:
50
New business areas
Areas across Base Metals and Iron in Canada, UK and Brazil implementing as a action tracker in the first 6 months.
9,000
Tasks tracked
Tasks in progress to be action on in the first 6 months.
Process
My role
Lead UX/ UI Designer, Visual Designer, CX
Team
Product Manager, Stakeholders, Senior Engineers, Architect, UX Developer, Global communication team.
The team had primarily concentrated on business needs, but now it was time to dive into understanding our users.
During the discovery phase, I led user research to explore journeys across various use cases. This included conducting persona interviews, contextual field studies, moderated user testing with stakeholders, and performing competitive analysis.
The findings revealed 12 unique personas and key issues such as duplication of entries, an ineffective naming convention, and a non-intuitive interface. Users struggled with accountability tracking, desired better data visualization, and needed integration with tools like Teams and Outlook. These insights guided our strategy to improve user experience and effectively target the Canadian market.
With PM and UX Developer prototyping and testing new user stories to prepare for MVP2. I facilitated workshops to develop a new brand identity, resulting in the name “Lumina,” which appeals to Portuguese, English, and French speakers. I also took charge of creating the logo and establishing UI guidelines, ensuring a cohesive and accessible interface that aligns with our global corporate standards.
Design
Farewell “Action Register” and hello
Working closely with the PM and UX Developer, we dove into documenting user stories, prototyping, and testing as we geared up for MVP 2. I led workshops to shape our new brand identity, which culminated in the name “Lumina,” resonating with Portuguese, English, and French speakers. On top of that, I took the reins on creating the logo and setting up UI guidelines, making sure our interface is cohesive and accessible while aligning with our global corporate standards.
Curious about how I got here?
Customer Experience
One of the biggest pain points identified was the lack of end-user tech support. With no budget or resources available, I developed and presented a strategic CX plan to drive product adoption by engaging users and addressing their needs effectively.
After launching a strategic campaign for Lumina, we focused on building a robust customer support system to enhance user engagement. This included creating a comprehensive product page with resources in multiple languages, and tailored communication tools for teams.
