I enjoy mapping journeys, simplifying messy systems, and connecting data insights to drive growth
15 years designing meaningful experiences—from small businesses to NASA. As a humble design leader, I’ve delivered impactful solutions, even in underground mining environments.
01
12 product launches – 126K users impacted
I’ve designed 0-1 product experiences for enterprise B2B and consultancy clients, boosting user adoption and cutting operational costs on a global scale.
02
Holistic yet lean approach
I can design for entire ecosystems, yet I can be laser-focused on specific product features and their ROI.
03
Leading with vision and humility
My inclusive approach ensures every voice is heard, empowering teams to make clear, confident decisions that drive our collective success.
My work
Reducing support and training costs by improving form builder web/ mobile app workflow →
ValeForms enables users to quickly create and share forms, collecting data in real-time. During COVID, it saw a 76% increase in safety form submissions, becoming essential for global employees and vendors. Despite a backend update, user experience issues led to a decrease in adoption rates and more help desk tickets.
After a redesign, ValeForms improved workflows for desktop and mobile, achieving:
↑ 14% Increase in Adoption Rate
↓ 65% Reduction in Support Ticket Costs
↓ 96% Decrease in Training Time
Cutting management time by simplifying roles and permissions for a diagnostic app. →
The Connect app needed a major revamp to fix messy user permissions and reduce project management time. By redesigning the self-service user access system and centralizing the interface, we empowered clients to take control of team roles and permissions.
This transformation had a dramatic impact:
↓ 37% Reduction in Staff Management Time
↓ Decrease in Data Privacy Risk
Revamping user experience to drive adoption in project management tool →
Lumina is an all-in-one project and task management tool that provides real-time updates to stakeholders. Following the MVP1 launch, teams struggled with adoption.
Six months later, I joined the team, and through a user-centered approach, we skyrocketed adoption from zero to 3,000 users in Canada, opening doors to partnerships in the UK and Brazil.
