A design strategist who enjoys
simplifying messy systems and turning friction into flow.

From scaling SaaS startups to optimizing operations 1,200 meters underground, I bridge the gap between executive vision and user reality.

01

I don’t just launch products; I transform operations. My strategies have saved $3M in costs, reduced support tickets by 65%, and improved life for 126K+ users globally.

02

I thrive in the “messy middle.” I connect siloed teams—from Marketing to Tech—to modernize legacy systems and create seamless, end-to-end journeys.

03

I get the C-suite, Technology and the frontline speaking the same language. Through workshops and deep research, I align stakeholders on solutions that actually work.

My work

Integrating a fragmented underground ecosystem, from reactive to proactive safety leadership →

Underground supervisors were acting as “human middleware,” losing up to 42% of their shift to administrative “firefighting” across disconnected paper and digital systems. By pivoting from high-level reporting tools to a granular, offline-first “Digital Assistant,” we consolidated the workflow into a single toolkit that works 1,200m underground.
↓ 75% Cut manual prep from 2 hours to under 30 minutes.
↑ 68% Adoption in 3 months
↓ Eliminated the need for manual data triplication.

Reducing support and training costs by improving form builder web/ mobile app workflow →

ValeForms enables users to quickly create and share forms, collecting data in real-time. During COVID, it saw a 76% increase in safety form submissions, becoming essential for global employees and vendors. Despite a backend update, user experience issues led to a decrease in adoption rates and more help desk tickets.
After a redesign, ValeForms improved workflows for desktop and mobile, achieving:
↑ 14% Increase in Adoption Rate
↓ 65% Reduction in Support Ticket Costs
↓ 96% Decrease in Training Time

Revamping user experience to drive adoption in project management tool →

Lumina is an all-in-one project and task management tool that provides real-time updates to stakeholders. Following the MVP1 launch, teams struggled with adoption.
Six months later, I joined the team, and through a user-centered approach, we skyrocketed adoption from zero to 3,000 users in Canada, opening doors to partnerships in the UK and Brazil.

Cutting management time by simplifying roles and permissions for a diagnostic app. →

The Connect app needed a major revamp to fix messy user permissions and reduce project management time. By redesigning the self-service user access system and centralizing the interface, we empowered clients to take control of team roles and permissions.
This transformation had a dramatic impact:
↓ 37% Reduction in Staff Management Time
↓ Decrease in Data Privacy Risk

Other Projects

Empowering women through Peri-Menopause

Join us in redefining perimenopause! The MenoGenesis Project is here to support women aged 35-55 in navigating this complex journey. Whether you’re experiencing or anticipating perimenopause, your voice matters.