danielaflores

Hola. 👋

    I’m Daniela—A seasoned designer with 15+ years of experience delivering intuitive and scalable B2B enterprise solutions for global audiences, including the mining and consultancy industries. I excel at blending UX Research, UI Design, Customer Experience (CX), and Product Strategy to create holistic, user-centered experiences.

    As a natural problem solver, I am known for building meaningful relationships with stakeholders and cross-functional teams. I am passionate about transforming challenges into opportunities through strategic design and driving measurable business outcomes.

    Empathy is not just about being able to feel another person’s pain; it’s about being able to understand why the pain.
    – The Queen of Whys

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    Skills.

    Specializations

    User Research (UX)
    Workshop facilitation, qualitative research, usability testing, interviews, field studies, heuristic evaluations, audits; qualitative research benchmark analytics, surveys and backlog documentation.

    Interaction Design (UI)
    Information architecture, workflow design, rapid and interactive prototyping, design systems and guidelines, responsive design.

    Customer Experience (CX)
    Journey mapping, experience maps, content strategy, customer support systems, product branding and marketing.

    Product Strategy
    Strategy and vision workshop, stakeholder alignment, market research and measuring ROI.

    Tech Skills

    Tools/Software: Figma, Adobe XD, Miro, Mural, Hotjar, Jira, Azure DevOps, Adobe Creative Suite (Photoshop, Illustrator, InDesign).

    AI Tools: Adobe Firefly, ChatGPT, Microsoft Copilot.

    Processes/Methodologies: Agile (Scrum, SAFe), Design Thinking, End-to-End Iterative Design, DevOps, Lean UX.

    Accessibility Standards: WCAG 2.1

    I

    Languages:
    Proficient: English, Spanish
    Basic: French, Portuguese

    Education

    UX Certification (Interaction & Management)
    Nielsen Norman Group
    Washington, DC

    RGD Designation
    Association of Registered Graphic Designers of Canada
    Toronto, ON

    Graphic Design
    Cambrian College
    Sudbury, ON

    Bachelor of Advertising & Design Universidad Popular Autónoma del Estado de Puebla
    Puebla, Mexico

    Download my resume

    I was born and raised in Tehuacan, Mexico. I moved to Canada in 2003.

    I’m a proud mom and wife who loves to travel, dance, yoga, refinish furniture and tacos. I speak english, spanish, Je parle un peu de français and a bit of portuguese.